A world leading independent company specialized in music and YouTube, we have a strong focus on digital rights management, performance, and monetization.
Trusted by
We are proud to announce that MIIA has officially joined Lucille!
Fans around the world have been waiting for MIIA’s debut album ever since her big breakthrough with ”Dynasty” back in 2016. 10 years later, in 2026, we will finally get to step into the world of ”Huldra”, and we are truly excited to be her partner for this next chapter.
The second single from the album dropped last week, and to get everyone in the perfect eerie mood for Halloween, the official music video just premiered. It’s haunting, it’s beautiful, and it’s waiting for you. Head to MIIA’s channel to see the full version🖤
On YouTube since:Â 2013
Subscribers: 480K
Most popular video:Â Dynasty (Official Music Video)
Lucille’s favorite video: I Can Tell A Lie (Official Music Video)
A view we won`t see at the office for quite a while! Our co-worker Sandra has officially headed home to enjoy a year of parental leave with her new little one. We`ll miss her lots around here, but couldn`t be happier for her and her family. Wishing them all the best! ❤️
For any work-related inquiries, please reach out to jenny@lucillegroup.com
Clip from Texas vs Sweden with @davefenley @chrisklafford @otis.kerp & @kensiecoppin at @kollektivetlivet_bar the other night!
We love bringing our clients together, and with 3 out of 4 artists on the bill being from Lucille`s roster, this night felt extra special. We walked out of there proud to say the least ❤️‍🔥
At Lucille, we’re not just great at YouTube – we also love hanging out with each other. When everyone returned from vacation, we spent a few days together to catch up after the summer, plan for the exciting season ahead, and most importantly, have fun together. We also invited some friends to join us for the Convinistafetten relay, building up some energy for the fall. Swipe for highlights!❤️‍🔥
Our co-founder Georg spotted something pretty cool while in New York recently: the billboard we helped bring to life with YouTube and @alanwalkermusic for his recent release featuring @farruko and @sofiareyes đź‘Ź
Watch the official music video for ”Old Habits” on YouTube.
We are proud to announce that @alanmax.1 joins the Lucille team as Artist & Label Manager!
A true visionary at heart, Alan has left a mark in the Swedish music industry with his own YouTube and social media channels that bring audiences and artists together. With a firsthand understanding of the creator journey and a deep passion for music, we know Lucille`s roster is in excellent hands.
He`s also on a mission to build Lucille`s expanded roster that shapes what`s next in music. If you`re ready to be part of that journey, now is the time to connect.
Alan is ready to talk. Are you?
👉 📧 alan@lucillegroup.com
A while ago we had the honor to swing by the video shoot for a collaboration between Tommy Johansson and Kristin Starkey – two clients of ours who have come together in a tribute to Meat Loaf.
Follow along behind the scenes as we try our acting skills (it’s slightly different from what we usually do at the office), and head to Tommy’s channel to see the result. And it doesn`t stop there! For their second Meat Loaf cover of the day, head to Kristin`s channel at 2PM to watch the premiere of her and Tommy`s incredible duet of "It`s All Coming Back To Me Now`".
Thank you @rxalliance and @kristinstarkeycontralto for inviting us, and shout out to @mammutbarsthlm for having usđź–¤
We had an amazing time last week at the (un)official closing ceremony of the summer – @wayoutwestfestival 🤝 A huge thank you to all the partners, friends, and new faces we had the pleasure of sharing it with!
After a few days of well-earned rest, our batteries are back at 100%. And with that, our inboxes are open and the fall season is officially a go. Let’s connect!
