A world leading independent company specialized in music and YouTube, we have a strong focus on digital rights management, performance, and monetization.
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From the red carpet at @afrima.official to the deep dives at Africa Music Business Summit, last week was an inspiring one. Georg represented the Swedish music scene on the ”Building Creative Economy Infrastructure for Revenue” panel, and it’s amazing to see the connections being built between Sweden and Nigeria 🤝
Thank you Ambassador Anna Westerholm for the warm welcome and to @swedeninnigeria for making this trip possible.
New year, new face at Lucille! We are so happy to welcome Johan, who joins as Digital Rights & Operations Manager.
It’s not every day you find someone who cares as deeply about artist journeys as they do about the fine details of metadata – but Johan brings exactly that. With his expertise, a lifelong love for music, and a great sense of humor, he’s the perfect addition to our rights team. We’re thrilled to finally have him in the office. Welcome to the team, Johan! 💫
From all of us at Lucille – thank you for an incredible year ❤️
On to 2026!
We are proud to announce that MIIA has officially joined Lucille!
Fans around the world have been waiting for MIIA’s debut album ever since her big breakthrough with ”Dynasty” back in 2016. 10 years later, in 2026, we will finally get to step into the world of ”Huldra”, and we are truly excited to be her partner for this next chapter.
The second single from the album dropped last week, and to get everyone in the perfect eerie mood for Halloween, the official music video just premiered. It’s haunting, it’s beautiful, and it’s waiting for you. Head to MIIA’s channel to see the full version🖤
On YouTube since: 2013
Subscribers: 480K
Most popular video: Dynasty (Official Music Video)
Lucille’s favorite video: I Can Tell A Lie (Official Music Video)
A view we won`t see at the office for quite a while! Our co-worker Sandra has officially headed home to enjoy a year of parental leave with her new little one. We`ll miss her lots around here, but couldn`t be happier for her and her family. Wishing them all the best! ❤️
For any work-related inquiries, please reach out to jenny@lucillegroup.com
Clip from Texas vs Sweden with @davefenley @chrisklafford @otis.kerp & @kensiecoppin at @kollektivetlivet_bar the other night!
We love bringing our clients together, and with 3 out of 4 artists on the bill being from Lucille`s roster, this night felt extra special. We walked out of there proud to say the least ❤️🔥
At Lucille, we’re not just great at YouTube – we also love hanging out with each other. When everyone returned from vacation, we spent a few days together to catch up after the summer, plan for the exciting season ahead, and most importantly, have fun together. We also invited some friends to join us for the Convinistafetten relay, building up some energy for the fall. Swipe for highlights!❤️🔥
Our co-founder Georg spotted something pretty cool while in New York recently: the billboard we helped bring to life with YouTube and @alanwalkermusic for his recent release featuring @farruko and @sofiareyes 👏
Watch the official music video for ”Old Habits” on YouTube.
